Working as a Director & Editor at Soho-based commercial production company SALT TV, Reiff collaborates with household names, fashion labels and entertainment companies to tell their stories.
With a passion for telling stories that matter, his debut short Monster, an unnerving tale dealing with a psychiatric disorder and the judgement that comes along with it, has been met with acclaim, earning award nominations at BAFTA & BIFA qualifying festivals and winning Best Scottish Film at the British Short Film Awards, going onto be nominated for an additional 3 including Best British, before being featured by Director’s Notes.
Reiff’s most recent work Ode to Salt is an Anglo-Spanish telling of Oda a la Sal by Chile’s national poet & Nobel Laureate Pablo Neruda. Celebrating life & wonder, this follows a reader as she imagines the poems creation and the nature of its author.
A young graduate director from the Royal Conservatoire of Scotland, Reiff is currently developing a TV series set in 1950’s Appalachia.